I admit that I’ve always been a bit of a geek. At 12 I dismantled our new family TV to see how it worked, and, yes, I did have a few problems putting it back together! I still have an inquiring mind and believe it’s absolutely essential for anyone seeking to lead from the front in the online industry.
I have a strong background in strategic business and management having held managerial and executive positions in the online industry for over 20 years.
New Advance Electrical integrated eCommerce website goes live.

Power Up Your Business with Advance Electricals’ E-Commerce Success
Advance Electrical Wellington’s largest commercial electrical fit out supplier just transformed its business with a cutting-edge online experience. With a footprint stretching across Wellington to Palmerston North and Kapiti, Advance Electrical wanted a smarter, faster way to serve their B2B customers. They found it, and you can too.
5 Ways Advance Electricals’ New Online Platform Can Inspire Your Business Success.
1. 24/7 Self-Service Convenience
No more waiting on business hours. Their customer portal lets clients research products, place orders, and access account details, anytime, anywhere. From invoices to quotes to credit notes, everything’s right at their fingertips. Your customers will love that freedom too.
2. Faster, Smarter Ordering
With real-time stock visibility across all branches, click & collect options, and fast order forms, Advanced Electrical’s clients can get what they need, when they want it. This eliminates delays and maximises efficiency.
3. Personalised Pricing and Customer Experiences
Advanced Electrical serves tens of thousands of products across multiple locations, each with customised contract pricing and business rules. Whether your customers are small buyers or major accounts, they’ll see the right price, every time.
4. Seamless Integration for Maximum Productivity
By integrating with NetSuite ERP and Catsy PIM, Advanced Electrical automated its processes, cutting manual admin and freeing up staff to focus on what really matters: building relationships and growing the business. Imagine what your team could achieve with more time.
5. Scalable, Flexible & Future-Proof
Their e-commerce platform is built to evolve, making it easy to add future functionality and stay ahead of the competition.
The Bottom Line?
Advanced Electrical’s revamped online experience has streamlined operations, boosted customer satisfaction, and positioned them as a leader in New Zealand’s electrical wholesale industry. Now they’re working smarter, serving faster, and growing stronger than ever before.
Ready to Power Up Your Business?
Discover how 360 Commerce can transform your customer experience and drive your success.
Ready to Power Up Your Business?
Discover how 360 Commerce can transform your customer experience and drive your success.