360 Commerce for Marketing Teams
360 Commerce helps marketing teams create better digital customer experiences without relying on developers for every content change, landing page or campaign update.
Built for wholesalers, distributors and manufacturers, 360 Commerce combines ecommerce ordering, customer self-service, content management and ERP-connected workflows in one platform. This gives your marketing team the flexibility to create engaging website pages and campaign content, while keeping the customer experience connected to products, pricing, ordering and account-based B2B workflows.
For marketing teams, the value is not just easier page editing. It is the ability to create a more useful, relevant and conversion-focused online experience for customers at every stage of the buying journey.
Create Pages and Campaigns Faster
360 Commerce gives your marketing team the tools to create and update website pages, landing pages, product content and campaign areas without needing web coding skills.
Components can be added and arranged across pages, helping your team move faster when launching promotions, product ranges, supplier campaigns or customer-specific content. Imagine being able to place an Add to Cart button next to a product launch video on any page.
Create Customer Experiences That Lead to Action
In B2B, a strong digital experience is about more than design. Customers need to find products quickly, access the right information and move easily from content through to ordering.
360 Commerce helps marketing teams create pages that combine brand content, product information, videos, forms, calls to action and ecommerce components, helping customers move from interest to enquiry, quote request or online order quickly.
Personalise Content for Different Customers
Because 360 Commerce is built for B2B, your marketing team can support more relevant customer experiences based on the way different users interact with your business.
Content, products, pricing and ordering pathways can be aligned with specific customer groups, helping you create a more targeted and useful experience than a generic ecommerce website.
Support SEO and AI Discoverability
360 Commerce gives your team control over key on-page SEO elements such as page titles, meta descriptions, headings, content and image alt text.
This helps your website support search visibility while making your content clearer and more useful for customers researching online, including through search engines and AI-powered discovery tools.
Keep Improving the Customer Journey
With access to performance tools, customer behaviour insights and ongoing platform improvements, your marketing team can continue refining the website over time.
This helps improve navigation, content, conversion opportunities and the overall customer experience as your business and customer needs evolve.
Ready to Power Up Your Business?
Discover how 360 Commerce can transform your customer experience and drive your success.