Design and Layout Flexibility for B2B Ecommerce and Customer Portals
360 Commerce helps wholesalers, distributors and manufacturers create professional, branded websites and customer portals that support both marketing content and B2B ecommerce functionality.
For marketing managers and website administrators, this means your website can continue to evolve as your products, campaigns, customers and business priorities change.
Rather than being limited to a single fixed template, 360 Commerce provides a structured CMS environment that supports different page types, product content, ecommerce components and secure customer portal areas.
Create Branded Customer Experiences for Different Business Needs
Your ecommerce website and customer portal should feel like an extension of your business and reflect your brand, product range and the way your customers buy from you. 360 Commerce allows different page layouts to be created for different purposes, such as product promotions, supplier pages, industry pages, technical resources, campaign landing pages and customer portal content.
Marketing and ecommerce components can also be used together on the same page. For example, you could place a product video, technical information and an add-to-cart option together on a product launch page. This gives your marketing team a flexible foundation for creating a more professional and useful online customer experience.
Make Products Easier to Find and Understand
Good B2B website design is not just about how the site looks. It is also about helping customers find the right products quickly. 360 Commerce supports multiple menu structures and levels, category listing page layouts, search components, facet filters, related products, product images, videos, documents and product information tables.
This is especially useful for wholesalers and distributors with large catalogues, technical products, product variants or customers who need to search by category, or exact SKU, brand, specification or product type. For wholesalers and distributors, this can make the difference between a customer finding what they need online or reverting back to phone and email ordering.
Manage and Improve Content Over Time
360 Commerce gives website administrators control over day-to-day content updates, including page content, images, banners, links, forms, product information areas and other configurable website components.
360 Commerce gives your team a structured CMS environment. This helps keep the site consistent, secure and connected to the ecommerce and customer portal functionality behind it.
That means your website can do more than look good. It can support online ordering, product discovery, customer-specific content, account self-service, ERP-connected workflows and ongoing improvements as your business grows.
Refresh and Improve Without Starting Again
Your B2B ecommerce website should continue to improve as your business, brand and customer needs change.
360 Commerce supports website refreshes and layout improvements without needing to replace your entire ecommerce platform or customer portal. Recent customer revamp projects show how existing 360 Commerce websites can be improved with updated branding, clearer navigation, stronger product presentation and better customer journeys. This helps extend the life of your digital investment and gives your team a practical path for continuous improvement.
Astro Hospitality website revamp - Read More
BrandStand website revamp - Read More
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