Key B2B Ecommerce Customer Portal Features
360 Commerce is more than a standard ecommerce website. It is an ERP-connected B2B customer ordering portal designed for wholesalers, distributors and manufacturers that need more than a basic cart and checkout.
Many ecommerce platforms can manage products, content and online transactions. 360 Commerce goes further by supporting the complex B2B workflows your customers and internal teams rely on every day, including customer-specific pricing, stock visibility, repeat ordering, account dashboards, quotes, approvals, ERP data and customer self-service.
Customer-Specific Portals
Give each customer a more relevant online experience based on the way they trade with your business.
360 Commerce can support customer-specific catalogues, contract pricing, payment options, shipping rules, content, permissions and portal branding. This allows different customers, branches, buyers or account types to see the information, products and ordering options that apply to them.
For B2B businesses, this is a major step beyond a standard ecommerce website. Your customer portal can reflect real account relationships, rather than treating every buyer the same.
ERP-Connected Pricing, Stock and Account Data
360 Commerce is built around the ERP data that already runs your business.
Pricing, stock, customer records, orders, invoices, credit notes, aged balances, quotes and price lists can be connected through your ERP or accounting system, helping customers access the right information online while reducing manual work for your team.
This helps improve pricing accuracy, reduce order errors and give customers more confidence when placing orders.
Faster Repeat Ordering
360 Commerce gives B2B customers practical tools to order faster and more accurately.
Customers can reorder from previous online or offline orders, use favourites, create multiple saved carts, upload bulk orders, scan product barcodes and use quick order tools where required.
This is especially useful for repeat-order customers, standing orders, staged purchases or buyers waiting on internal approval. By making repeat ordering easier, 360 Commerce helps reduce phone and email orders while encouraging customers to keep buying through your portal.
Quotes, Approvals and Purchasing Workflows
B2B ordering often involves more than simply adding products to a cart.
360 Commerce supports workflows such as cart quote requests, customer purchasing approvals, order-on-behalf, purchase order fields and account-based ordering rules. Buyers can request quotes from their cart, approved pricing can flow back into the saved cart, and orders can be held for supervisor approval where required.
These workflows help support the way B2B customers actually buy, especially where pricing, budget approval or procurement control matters.
Customer Account Dashboards
360 Commerce helps turn the customer portal into a useful self-service hub, not just an ordering screen.
Customers can access account-related information such as previous orders, order status, invoices, credit notes, aged balances, price lists, approved quotes and courier tracking links. Additional tools such as embedded Power BI reports, online support cases and ERP booking schedulers can also be added where required.
This gives customers better visibility and control while helping reduce routine enquiries for your sales, finance and customer service teams.
Smarter Product Discovery
B2B customers often search by SKU, product code, part number, manufacturer number, category, brand, specification or previous order history.
360 Commerce includes powerful product search, predictive search, customer-group search restrictions, product flags, filters, exact keyword search and alternative product suggestions. Customers can find the right products faster, including suggested alternatives when a previously purchased item is out of stock, discontinued or unavailable.
This is especially valuable for businesses with large catalogues, complex product ranges, special-order items or customer-specific product access.
Advanced B2B Product and Stock Rules
360 Commerce supports product and stock scenarios that are often difficult to manage in standard ecommerce platforms.
Products can display real-time stock, branch stock, custom stock labels, lead-time messaging, order-in labels, non-purchasable product information, minimum order quantities, step quantities, quantity breaks, product flags and alternative products.
This helps customers make better ordering decisions while giving your business more control over how products are presented and purchased online.
Sales Rep and Customer Service Tools
360 Commerce supports sales teams and customer service teams as well as end customers.
Sales reps can view customer order history, check customer pricing, look up stock availability and place orders on behalf of assigned customers. This helps support phone orders, account management, customer enquiries and face-to-face sales while keeping activity connected to the same customer portal and ERP-driven workflows.
Flexible B2B and B2C Options
360 Commerce can support B2B, B2C or blended customer experiences from one platform where required.
This is useful for businesses that sell to trade customers, retail customers, guest users, account customers, branches, franchisees or customer groups with different pricing, payment, product visibility and ordering requirements.
Rather than forcing every customer into the same buying journey, 360 Commerce can support different experiences for different customer types.
Ongoing Platform Improvements
360 Commerce is continually improved with new features and enhancements designed around real B2B customer needs.
Recent improvements include more powerful customer dashboards, multiple saved carts, cart quote requests, approval workflows, embedded Power BI reporting, online support cases, ERP booking scheduler options, courier tracking links, alternative products in order history, guest pricing prompts, order-in labels, exact keyword search and improved ERP syncing.
This means your customer portal can continue to improve over time, without needing to rebuild your website or move to a new platform every few years.
These are some of the key features that make 360 Commerce more than a standard ecommerce website. For a more detailed breakdown of platform functionality, view the full 360 Commerce feature list.
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