I admit that I’ve always been a bit of a geek. At 12 I dismantled our new family TV to see how it worked, and, yes, I did have a few problems putting it back together! I still have an inquiring mind and believe it’s absolutely essential for anyone seeking to lead from the front in the online industry.
I have a strong background in strategic business and management having held managerial and executive positions in the online industry for over 20 years.
BrandStand Website Revamp
We’re pleased to share that we have recently completed a website revamp project for BrandStand New Zealand.
BrandStand delivers a wide range of exhibition, display, signage, storage and event solutions. The focus of this project was to help bring that capability to life online with a stronger visual, more modern website experience.
BrandStand was an early adopter of the 360 Commerce platform, and projects like this are a great example of how the 360 Commerce platform can continue to evolve with our customers over time.
We worked with their agency J&M Marketing to ensure that from a customer experience perspective, the revamp focused on improving how BrandStand presents its work, services and project capability. This included refreshed homepage design elements, updated banner styling, clearer calls to action, improved image gallery presentation, and global styling changes to better reflect BrandStand’s current brand colours and visual identity.
Importantly, the refresh also needed to work seamlessly with BrandStand’s existing ecommerce functionality and product catalogue, ensuring the updated website experience remained practical, reliable and commercially effective.
As with many revamp projects, this was about more than simply changing the look and feel. It was about giving the BrandStand team a website that better reflects the quality of their work and makes it easier for customers to explore what they offer.
We are grateful for the opportunity to keep supporting the BrandStand team and to help them present their brand, services and project work more effectively online.
About the author
Jason Platt