Microsoft Dynamics 365 Business Central B2B Ecommerce Integration for Wholesalers and Distributors
360 Commerce helps wholesalers, distributors and manufacturers connect Microsoft Dynamics 365 Business Central to a B2B customer ordering portal that supports online ordering, customer self-service and ERP-connected workflows.
Business Central is used by growing businesses that need better control across finance, sales, purchasing, inventory, operations and customer data. 360 Commerce helps extend that ERP capability into the customer experience, giving customers a faster way to order, reorder and access account information online.
360 Commerce has built integration capability with the Business Central REST API, allowing customer ordering and portal workflows to be connected with the ERP data your business already relies on.
Connect Business Central to Customer Ordering
A B2B customer portal is most valuable when it works with the systems that already run your business.
360 Commerce can connect customer ordering to Business Central data such as products, customers, pricing, stock and sales orders. This helps ensure your online ordering experience is aligned with your ERP, rather than creating a separate ecommerce catalogue that needs to be manually maintained.
For wholesalers and distributors, this can help reduce double handling, improve order accuracy and make online ordering more useful for repeat customers.
Support Pricing, Stock and Product Visibility
B2B customers often need more than a simple product catalogue.
They may need account-specific pricing, current stock information, product availability, product documents, technical data, product images and search filters that help them find the right item quickly.
360 Commerce can support these types of product and stock workflows through Business Central integration, helping customers make better ordering decisions while reducing the need for your internal team to manually confirm details.
Send Orders to Business Central and Support Repeat Ordering
360 Commerce can send online orders into Business Central, helping reduce manual re-keying and keeping ecommerce transactions connected to your ERP.
Previous online and offline orders can also be made available in the customer portal where supported by the integration. This allows customers to reorder from products they have already purchased, making repeat buying faster and easier.
For B2B businesses with regular ordering patterns, this can help shift more routine ordering from phone and email into the customer portal.
Give Customers Better Account Self-Service
360 Commerce can help turn a Business Central-connected portal into a practical self-service area for customers.
Depending on the integration requirements and Business Central configuration, customers can access information such as previous orders, order status, invoices, credits, approved quotes, price lists, account balances and other account-related information.
This helps reduce routine enquiries for sales, finance and customer service teams, while giving customers a faster way to find the information they need.
Support Complex Product Search and B2B Buying Workflows
Many wholesalers and distributors sell products that are difficult to manage through a basic ecommerce website.
360 Commerce can support advanced product search, predictive search, filters, categories, product specifications, PDF documents, multiple product layouts and different add-to-cart options. This is useful for businesses with large catalogues, technical products, product variants, dimensions, brands, specialist ranges or customers who search by SKU, description, specification or previous order history.
The platform can also support B2B workflows such as customer-specific product access, quote requests, approvals, order-on-behalf and account-based ordering rules.
Reduce Manual Administration and Improve Integration Visibility
When Business Central and your customer portal work together, customers can complete more routine tasks online while your team reduces manual processing.
Orders, product data, customer data and account information can flow between systems based on the integration requirements. 360 Commerce also includes integration logging and error visibility to help identify issues quickly if something changes, such as a SKU, product record, pricing rule or customer data field.
This makes it easier to trace integration issues, correct the source data and keep customer ordering running smoothly.
Unlock the Full Power of a Business Central-Connected Customer Portal
Talk to us about connecting Microsoft Business Central to a B2B customer ordering portal and make it easier for customers to do business with you.