Odoo B2B Ecommerce Integration for Wholesalers and Distributors
360 Commerce helps wholesalers, distributors and manufacturers connect Odoo to a B2B customer ordering portal that supports online ordering, product visibility, customer self-service and ERP-connected workflows.
Odoo is used by businesses that want an integrated system across sales, inventory, accounting, CRM, ecommerce and operations. 360 Commerce helps extend that ERP data into a more tailored B2B customer portal experience, giving customers a faster way to find products, place orders and access the information they need online.
360 Commerce has integrated with Odoo to support product data flowing into the customer portal and orders being sent back to Odoo, creating a practical foundation for ERP-connected B2B ecommerce.
Connect Odoo to Customer Ordering
A B2B customer portal is most valuable when it works with the ERP data already used by your business.
360 Commerce can connect customer ordering to Odoo product data, categories, product images, customer records, pricing, stock and order workflows, depending on how your Odoo environment is configured. This helps ensure your website or customer portal is aligned with your ERP, rather than becoming a separate catalogue that needs to be manually maintained.
For wholesalers and distributors, this can help reduce double handling, improve order accuracy and make online ordering more useful for repeat customers.
Control Which Products Appear Online
For many B2B businesses, not every product should be visible or available to every customer online.
360 Commerce can work with Odoo product data to support online product publishing, category assignment, product images and website visibility rules. Products can be configured in Odoo and then displayed in the correct website categories, helping your team control which items are available through the customer portal.
This is useful for businesses with large catalogues, trade-only products, specialist product ranges or products that need to be carefully organised for online ordering.
Support Product Search, Categories and Technical Product Data
B2B customers often need to find products by SKU, description, category, specification, brand or previous purchase history.
360 Commerce can support advanced product search, predictive search, filters, categories, product images, technical specifications, product documents and different product page layouts. This helps customers find the right item faster, especially where products are technical, specialised or part of a large catalogue.
For businesses using Odoo as the product data source, this can help turn ERP product records into a more usable customer-facing product experience.
Send Orders Back to Odoo
360 Commerce can send online orders back into Odoo, helping reduce manual re-keying and keeping ecommerce transactions connected to your ERP.
This gives customers a more convenient way to place orders online, while helping your internal team reduce phone orders, email orders and duplicated data entry. It also helps keep the customer ordering process connected to the systems your business already uses for fulfilment, stock and administration.
For repeat-order B2B customers, this can make the customer portal a practical day-to-day ordering channel rather than just a marketing website.
Support Customer-Specific B2B Workflows
Odoo is often customised around the way a business operates, and B2B ecommerce needs to reflect that.
360 Commerce can support customer-specific product access, customer groups, pricing rules, login-only content, payment options, shipping rules, quick ordering, favourites, order history and account-based buying experiences where required.
This helps your customer portal support the way different customers trade with your business, rather than forcing every buyer through the same generic ecommerce journey.
Reduce Manual Administration and Improve Integration Visibility
When Odoo and your customer portal work together, customers can complete more routine tasks online while your team reduces manual processing.
Product data, customer data, orders and selected account information can flow between systems based on the integration requirements. 360 Commerce also includes integration logging and error visibility to help identify issues quickly if something changes, such as a SKU, product record, category assignment, pricing rule or customer data field.
This makes it easier to trace integration issues, correct the source data and keep customer ordering running smoothly.
Unlock the Full Power of an Odoo-Connected Customer Portal
Talk to us about connecting Odoo to a B2B customer ordering portal and make it easier for customers to do business with you.