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Unlock Efficiency and Growth with B2B Ecommerce

Efficiency and Growth with B2B Ecommerce

An advanced B2B ecommerce platform will give you everything you need to streamline and accelerate your business.

​The following are our top 4 key benefits to your business.

1. B2B ecommerce platforms help increase efficiency and reduced costs.

In today's fast-paced business landscape, B2B ecommerce platforms have emerged as powerful tools for enhancing efficiency particularly when it comes to streamlining manual tasks and processes.

With features like automated orders, real-time stock, and integrated financial ERP systems, businesses can optimize their workflows and reduce errors.

B2B ecommerce platforms often offer and integrate with stock management that provide real-time visibility into stock levels, allowing businesses to optimise their inventory and avoid costly stockouts or overstock situations.

Traditional manual processes, such as processing orders, sending invoices, and updating stock, can be time-consuming and prone to human error. However, with B2B platforms, these tasks are streamlined and automated, freeing up valuable staff time for more strategic and revenue-generating activities.

Additionally, integrated B2B ecommerce platforms enable communication with customers through the business CRM, eliminating the need for lengthy email threads and phone calls. This saves staff time and improves collaboration, resulting in faster decision-making and smoother operations.

Overall, B2B ecommerce platforms are revolutionising the way businesses operate enabling organisations to stay ahead in a competitive market.

2. B2B ecommerce platforms help you gain new customers and increase sales.

B2B ecommerce platforms have become instrumental in driving increased sales for businesses, primarily by providing powerful websites to showcase products and making it easier for customers to find and purchase what they need.

B2B ecommerce platforms incorporate powerful search and filtering functionalities, enabling potential customers to find the exact products or services they need quickly and easily.

These platforms can provide customers with detailed product descriptions, high-quality images, and customer reviews, instilling confidence, and trust in potential buyers.

B2B ecommerce platforms also offer a range of features to help businesses gain new customers effectively such as individual contract pricing, customer portals, bulk ordering, barcode scanning for fast ordering, punch out roundtrip ordering to other procurement systems.

By providing a seamless and intuitive user experience, B2B ecommerce platforms reduce the time and effort needed for customers to find and evaluate products, increasing the likelihood of conversion.

Additionally, many B2B ecommerce platforms offer personalised recommendations and related product suggestions. This targeted approach enhances the chances of cross-selling and upselling, thereby increasing the overall sales volume.

By leveraging these features businesses can significantly enhance their chances of attracting and converting new customers, expanding their reach, and staying competitive.

3. B2B ecommerce platforms improve customer experience which helps improve customer satisfaction and loyalty.

Traditionally, B2B orders involved complex and time-consuming processes, often requiring multiple interactions between customers, sales reps, warehouse staff and accounts etc. However, with an advanced B2B ecommerce platform, businesses can offer their customers a quick seamless and user-friendly buying experience. This enhances customer satisfaction and fosters long-term loyalty.

B2B ecommerce platforms have revolutionised the way businesses interact with their customers by providing self-service tools that offers a host of valuable features such as the ability to view aged balances, invoices and credit notes, order history, quotes, and price lists etc.

This allows your customers to stay on top of their financial transactions with your company. It also provides a convenient way for them to track past purchases, reorder items, and manage their inventory more efficiently.

B2B ecommerce platforms can also offer flexible payment options, such as credit terms, on-account and bank transfer further enhancing the convenience for customers.

B2B ecommerce platforms often feature order tracking and delivery notifications, keeping customers informed about their purchase status and ensuring transparency throughout the fulfilment process.

By centralising all these features in a user-friendly B2B customer portal it reduces friction points, B2B ecommerce platforms contribute to improved customer satisfaction. Satisfied customers are more likely to become loyal advocates for a business, leading to repeat purchases and increased customer lifetime value.

4. B2B Platforms help provide scalability to accommodate growing businesses.

Advanced B2B ecommerce (SaaS) platforms offer businesses an exceptional advantage when it comes to scalability. As businesses grow and expand, their operational needs evolve, requiring robust and flexible systems that can accommodate increasing demands.

With a SaaS B2B ecommerce platform, businesses no longer need to worry about infrastructure limitations or costly software upgrades. Instead, the platform provider takes care of the technical aspects, ensuring that the system expands automatically to handle increased volumes of data, transactions, and users.

This scalability feature allows businesses to focus on their core operations and growth strategies without the burden of managing and maintaining complex software infrastructures.

As businesses expand, they may require additional functionalities or integrations with other software systems. Good B2B ecommerce platforms are designed to accommodate these needs, offering flexible customisation options and seamless integration capabilities with various business applications.

Competitive Advantage

The 360 Commerce platform gives you all of this out-of-the-box! With over 200 features, 360 Commerce will do everything you need. We can easily add new functionality and features to ensure that your website optimised for your business now and in the future.

Save Time and Reduce Risk - Get A Copy of the 360 Commerce Feature List

To save you time we have created this checklist of existing 360 Commerce website functionality which meets all of the above demands. Having this list in your hands will mean that you won’t forget anything and will also give you the ability to assess different platforms for functionality.

Download Free Feature Checklist Now



About the author

Jason Platt

Jason Platt

I admit that I’ve always been a bit of a geek. At 12 I dismantled our new family TV to see how it worked, and, yes, I did have a few problems putting it back together! I still have an inquiring mind and believe it’s absolutely essential for anyone seeking to lead from the front in the online industry.
I have a strong background in strategic business and management having held managerial and executive positions in the online industry for over 20 years.