Part 2 Finding the Right Platform
Once you have identified your important business goals and know your customers well, both current and future, your website goals will jump out at you. In turn, your website goals will drive your platform choice.
For example, if attracting more customers very important then the platform will need a flexible Content Management System to allow for design and marketing content.
Likewise if the focus is on providing your existing customers with an powerful online ordering and self-service portal, you will need an eCommerce platform provides the B2B functionality and features out-of-the-box.
If you haven’t already read part 1 ‘Business Goals and Strategy’ Click Here.